Compared
to any other European country, Britain’s men are the heaviest, both in
number and size. Currently more than 1% of British men are seriously
overweight (mass body index over 30). This was the reason why Dutch
jeans developer and supplier JeansXL recently decided to visit Britain.
The supplier of large sized jeans for overweight men is successfully
expanding its sales in Europe and recently asked The Netherlands British
Chamber of Commerce (NBCC) to research the British market for large size
jeans and organise an appointment programme with retailers. The results
were promising. During their first trade visit to the UK in March they
found a receptive market, and received written orders for their products
from various British retailers.
"We are going into a market which currently is growing in size and where
jeans suppliers offer little diversity. Large sized men don’t have a lot
of choice when it comes to quality and fashion of denim. And that’s
where we are making a difference; we offer our target group fashionable
jeans with engineered comfort adjustments which is greatly appreciated”
according to David van Dam, Managing Director of JeansXL.
Following the promising results of the first visit, JeansXL has decided
to further expand its activities in the UK, starting with a second trade
visit, which the NBCC is organising for next month.
For more information on
JeansXL and their collection, please visit
www.jeansxl.com.
Published by: The Netherlands British Chamber of Commerce, 15 April
2005.
For more information, please contact Jochem Geheniau,
The Netherlands British Chamber of Commerce – + 44 20 7539 7960.