|
Promoting Dutch food in
the United Kingdom
NBCC visits IFE and
leading UK grocery retailers with |
| The IFE |
| 12 Dutch companies participated in
this trade promotional event with a view to establish closer contacts
with the leading British food retailers and to assess the opportunities
of becoming selected as one of their suppliers. Upon arrival in the UK on 15 March, the trade delegation first visited the buying department of Marks & Spencer in London, where they were offered
a superb meeting / luncheon arrangement with a general company overview by the global sourcing manager.
An opportunity for the delegates for individual interviews with the members of the buying team to discuss their products was also included in the programme. |
ExCel Exhibition Centre in London’s Dockland
was the light and pleasant venue for the International Food Exhibition
which was visited by the delegation later that day. The exhibition, with
its various sections including an international hall with a pavillion
from The Netherlands and many other countries, was bright and buzzing.
|
Specially arranged for the Dutch delegates
were a series of private interviews with buyers from Morrison
Supermarkets, who kindly took out time at the exhibition to look at the
Dutch products. The day was ended by a well attended drinks reception hosted by the Netherlands Ambassador Jan Graaf de Marchant et’ d’Ansembourg. |
The following two days were spent journeying
up north to meet ASDA’s Trading Director and his buying team at ASDA’s
head office in Leeds. A number of store visits to outlets of Sainsbury’s,
Tesco, Morrisons and Marks & Spencer completed the mission. |
|
|
The Dutch delegation, whose products included
spirits, confectionery, chicken meals, biscuits, were given a first-rate
presentation by the host companies, while ample time was allowed for
private interviews and extended store visits.
This
was the fifth trade mission organised by the NBCC for Dutch companies to
meet British supermarkets. |